As a boutique hotel, you have your own unique story to tell. And this needs to be visible in your hotel descriptions and descriptions of your visual content. High-quality images are a big factor. However, this needs to be supported by compelling descriptive content to encourage lookers to become bookers when they are on your hotel website. Because of this, well thought out descriptive content plays a very important role in conversion on your own website as well as on other channels.
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